Improving the perception of vocational education


Improving the perception of vocational education

November 30, 2020 | 2 min read

In an ever-changing and interrupted world, being adaptable and prepared for the future is vital. COVID-19 has made this even more important, with many people in New Zealand now choosing to adapt and retrain.

To make it easier for learners to connect to the information they need, including how to find out about specific programmes offered at subsidiaries and transitional ITOs, we’ve updated our website to help them do just that. Our update aligns with the TEC’s new campaign that promotes vocational education and training.

Prime Minister Rt Hon Jacinda Ardern and Minister of Education Hon Chris Hipkins, visited the premises of Mulcahy Engineering and Fabrication in Auckland today to launch TEC’s marketing campaign which promotes vocational education. It showcases the exciting breadth of choices and highlights the wide-ranging options available in vocational education to people from all walks of life. Read the Government's press release. 

The campaign aims to improve the perception of vocational education as well as increasing participation.

Specific targeted audiences for the campaign are:

  • School leavers
  • Adult learners
  • Māori, Pasifika, disabled learners and women
  • Employers
  • Influencers (Parents, Teachers and Careers Advisors)

Te Pūkenga Chief Executive, Stephen Town, says, “This is an exciting awareness campaign and we are pleased to support the TEC’s initiative. It’s high time that vocational education was given a bigger profile and a better perception in our communities. There are so many possibilities and opportunities for people from all walks of life to be involved in vocational education, whether you’re changing careers, finding your next apprentice if you’re an employer, or if you’re a school leaver trying to make a decision on where to head to after school.”

The campaign intends to help support a national conversation about the value of vocational education and training and will run from now through to 2023.